Part 1: Create Logo & Identity Pack:

• Version on Black
• version on white
• smaller than 3/4
• grayscale

Examples USC identity. (PDF) | Twitter

Part 2: Logo Plus

Option 1: Colateral Pack

• Business Card (Front & Back)
• Letterhead
• Envelope

Option 2: Package Design (2 concepts)

Option 3: EPK (Electronic Press Kit)

• About Us
• Sell Sheet
• Press Release

Readings:

Pro Guide to Logo Design

 Common Mistakes in Logo Design

 What we learned..

Resources:

 Color-Hex

Basic Color Theory

 Google Fonts

Logo Client List