Category Archives: Digital Design Tools 1

Illustrator: Assignment 1

Logo Design

nment we will create a logo for you or a friend.

Tools/Pallets:

  • Pen
  • Pencil
  • Type
  • Type on Path
  • Pathfinder

Requirements:

  • You will need to change all fonts to outlines.
  • Modify fonts
  • Scalable
  • Converts to grayscale

Presentations / Critiques

Submit JPG for critique here 

FINAL SUBMISSION

  • Please submit both color & bw version, each on dark and light background. Each version should be on it’s own artboard.
  • Each variation in own folder, all folders and essential elements organized and properly labeled
  • All fonts turned to outlines
  • Submit letter head, business card and stationary (you will need to create 3 additional artboards on this document 8.5″x11″, 3.5″x2″, 3.875″ x 8.875″)
  • Include CMYK & RGB Color Info
  • Include font info

Submit Final ai files here

 

Readings:

Golden Rules

Additional Readings:

Pro Guide to Logo Design | Common Mistakes in Logo Design | What we learned..

Resources:

Font Pair | color-Hex | Basic Color Theory | Google Fonts

Look and Feel:

 

Logo Style:

Font Style:

Illustrator: Logo Plus

Part 1: Create Logo & Identity Pack:

  • Version on Black
  • version on white
  • smaller than 3/4
  • grayscale

Examples USC identity. (PDF) | Twitter

Part 2: Logo Plus

Option 1: Colateral Pack

  • Business Card (Front & Back)
  • Letterhead
  • Envelope

Option 2: Package Design (2 concepts)

Option 3: EPK (Electronic Press Kit)

  • About Us
  • Sell Sheet
  • Press Release

Readings:

Pro Guide to Logo Design

 Common Mistakes in Logo Design

 What we learned..

Resources:

 Color-Hex

Basic Color Theory

 Google Fonts

Logo Client List

 

Photoshop: Assignment 1

Animal Terminator

In this assignment we will create a “Terminator” /robot style animal.

Select any animal, use google search to find a large image (over 2 MB).  If there are any watermarks, please remove.

An example of this assignment is found here

Tools:

  • Lasso
  • Brush
  • Eraser
  • Clone Stamp

Requirements:

  • You will need to source different machine and chrome parts.
  • Image should be approximately 80% machine looking and 20% of Natural Skin / Fur
  • Demonstrate Reflection

SUBMIT LAYERED PSD HERE FOR GRADING

SUBMIT JPGS HERE FOR CRITIQUE